奇瑞金弋波回应多品牌策略：最关键是每个品牌要做出区隔，做出差异化
新浪科技讯 10月31日下午消息，奇瑞发布第三季度财报后，金弋键奇瑞汽车股份有限公司执行副总裁戚士龙，应多异化网络加速奇瑞控股集团新闻发言人金弋波与媒体对话。品牌牌
谈及多品牌策略，策略出区出差奇瑞控股集团新闻发言人金弋波表示，最关企业选择一个品牌还是个品隔多品牌，要根据公司的奇瑞战略、发展时机，金弋键以及竞争状况，应多异化网络加速分开好还是品牌牌合在一起好，每个企业是策略出区出差不一样的。多品牌最关键的最关问题是每个品牌的区隔要做起来，就是个品隔差异化做起来。“如果说奇瑞的奇瑞每个品牌差异化做起来，每个品牌都是一个奇瑞，我不讲一个奇瑞了，我现在变成四个奇瑞了，我不就起来了吗？”
奇瑞的多品牌策略是不是成功的？他强调，奇瑞从2020年开始，每年都是30%的增长，从70万辆增长到现在接近300万辆，这就是多品牌带来的。
海量资讯、精准解读，尽在新浪财经APP 责任编辑：石秀珍 SF183
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沃尔沃99周年，这个品牌为车圈贡献了啥？{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:\u8fd9\u662f\u6d4b\u8bd5\u6587\u7ae0\u5185\u5bb914\u3002<\/p>
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{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:\u8fd9\u662f\u6d4b\u8bd5\u6587\u7ae0\u5185\u5bb914\u3002<\/p>
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这几个怎么凑一起的？网传华为鸿蒙智行与玛莎拉蒂洽谈，共同打造新车{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:\u8fd9\u662f\u6d4b\u8bd5\u6587\u7ae0\u5185\u5bb914\u3002<\/p>
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{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:\u8fd9\u662f\u6d4b\u8bd5\u6587\u7ae0\u5185\u5bb914\u3002<\/p>
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{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:\u8fd9\u662f\u6d4b\u8bd5\u6587\u7ae0\u5185\u5bb914\u3002<\/p>
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- ·{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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- ·{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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- ·{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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- ·{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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- ·{id:14,title:\u6d4b\u8bd5\u6587\u7ae0\u6807\u989814 - 2026-09-24,content:
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